Emir BardakçıAt MWC 2025 , Xiaomi surprised audiences by announcing the Xiaomi SU7 Ultra, marking its European debut . The move reaffirmed Xiaomi’s ambition to conquer the electric vehicle (EV) market on a global scale. Lu Weibing , Chairman and Partner of Xiaomi Group, formally confirmed in an exclusive interview with CCTV CGTN that Xiaomi is working diligently to prepare for the global launch of Xiaomi cars, with 2027 as the target date. The ambitious announcement sent shock waves through Xiaomi fans and the automotive world, who were expecting a major shift in the company’s global strategy.
Xiaomi’s global ambitions in cars
Xiaomi’s SU7 Ultra grabbed the spotlight at MWC 2025 with its futuristic design and high-end technology. Lu Weibing on Weibo pointed out the significance of this feat: “The European debut of the Xiaomi SU7 Ultra has caused quite a stir! Preparations for Xiaomi’s overseas launch are already underway. The pressure is really huge, but we will do our best!”
Beyond smartphones
During Xiaomi’s global launch of the Xiaomi 15 series in Barcelona, Spain , Lu Weibing outlined the company’s expansion plans beyond smartphones . According to him, Xiaomi will not just be limited to bringing its flagship phone series to international markets, but will also be venturing into large home appliances. More importantly, he reiterated Xiaomi’s commitment to selling electric vehicles globally in the near future.
Can Xiaomi compete in the global electric vehicle market?
The global EV sector is dominated by competitive giants such as Tesla, BYD, and conventional carmakers . Xiaomi’s strategy of leveraging its expertise in smart ecosystems, AI, and battery technology may give it an edge when targeting tech-savvy buyers. Xiaomi can revolutionize the sector with its low-cost, high-performance EVs if it manages to launch its EVs overseas before 2027 .
For now, Xiaomi fans around the world are eagerly awaiting further updates on Xiaomi’s ambitious automotive plans .
Source: IT Home
