Emir BardakçıXiaomi’s entry into the AI glasses market has already caused a stir, and with CEO Lei Jun’s personal approval, it wasn’t just another side project. According to IT Home and Sohu Technology, project leader Li Chuangqi confirmed that Lei Jun was directly involved, giving the green light and clear support. The result? Immediate sales, far exceeding even the most optimistic forecasts. The level of demand suggests that Xiaomi didn’t just launch a product, but tapped into a market eager for innovation in wearable technology.
An unprecedented sales boost
Initial sales figures were extraordinary. The AI-powered glasses sold out instantly, catching the product team off guard despite aggressive inventory planning. Even the most optimistic forecasts fell short of actual demand. Within days, sales surpassed what half of startups in the industry achieve in an entire year—an early validation of both the product and Lei Jun’s leadership.
Investment in top-level components
To deliver a market-ready product within a tight timeframe, the team prioritized quality, opting for high-end components across the board. With a launch price of around $280 in China, margins remain positive at the unit level, but the overall project investment remains loss-making—a strategic move to ensure early market leadership.
Product Key Points:
- Integrated 12MP camera
- Open-ear audio technology
- Advanced Assistant Super Xiaoai AI
- Electrochromic lenses
- Three modern frame styles
Ambitious expansion and distribution strategy
Xiaomi’s vision goes far beyond the initial product launch. Li Chuangqi outlined a goal of reaching more than 5 million annual shipments within three years, a scale that would place the company at the forefront of the smart glasses industry. Its multi-channel approach includes placement in thousands of Xiaomi retail locations, complemented by partnerships with traditional eyewear retailers to maximize reach.
Important market opportunity
The Chinese market alone has over 700 million potential customers with myopia, representing an addressable market of up to 50 million smart glasses shipments annually. For Xiaomi, this is more than just a product launch: it’s an opportunity to lead the AI wearables category.
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Source: IT Home
